# Privacy Policy
Effective date: 01/01/2026
This Privacy Policy explains how Niko D.S. Data Systems LLC (“Targetologist”, “we”, “us”, or “our”) collects, uses, stores, and protects information when providing digital marketing, analytics, and reporting services, including the Targetologist Marketing Dashboard.
## 1. Who We Are
Targetologist provides digital marketing, advertising analytics, and reporting services for businesses. Our services may include the setup, analysis, and reporting of advertising performance across platforms such as Google Ads, Meta Ads, Microsoft Ads, and other marketing channels.
Contact email: admin@targetologist.com
## 2. Information We Collect
We may collect and process the following types of information:
### Business and Contact Information
- Name
- Company name
- Email address
- Phone number
- Billing or business contact details
- Communication history
### Advertising and Analytics Data
When we provide reporting and analytics services, we may process advertising performance data, including:
- Campaign ID
- Campaign name
- Date
- Advertising cost
- Impressions
- Clicks
- Conversions
- Source/platform
- UTM parameters
- Aggregated lead and sales metrics
### Dashboard Usage Data
When users access the Targetologist Marketing Dashboard, we may process:
- User account identifiers
- Project access permissions
- Login/session information
- Actions required for security and audit purposes
## 3. Google API Data
When a user connects a Google account to the Targetologist Marketing Dashboard, we request access only for the integrations selected and configured by that user.
### Google Ads API Data
If a user grants access to their Google Ads account, we use the Google Ads API to retrieve advertising performance data for reporting and analytics purposes.
The Google Ads API data we retrieve may include:
- Customer account ID and account name
- Date
- Campaign ID
- Campaign name
- Ad group identifiers where needed for reporting
- Cost
- Impressions
- Clicks
- Conversions
- Other campaign performance metrics required to build marketing reports
We use Google Ads data only to populate reporting dashboards, analyze campaign performance, and compare advertising spend with leads, sales, revenue, and other business metrics.
We do not use the Google Ads API to create, edit, pause, delete, or manage campaigns, ads, keywords, budgets, billing settings, users, or account access.
### Google Sheets API Data
If a user connects a Google Sheet as a CRM/Sales data source, we use the Google Sheets API to read spreadsheet data selected and configured by that user.
The user provides a spreadsheet URL or spreadsheet ID, selects a worksheet, chooses a header row, previews rows, and maps columns for CRM/Sales reporting.
The Google Sheets data we may process includes:
- Spreadsheet ID and spreadsheet title
- Worksheet name
- Header row values
- Preview rows shown to the user during mapping
- Mapped CRM/Sales fields such as lead ID, lead date, lead stage, status, revenue, currency, campaign identifiers, UTM parameters, email, phone, manager, and related sales fields
We use Google Sheets data only to import CRM/Sales rows into the user’s selected project and to generate reporting dashboards that compare advertising performance with leads, sales, and revenue.
We do not use the Google Sheets API to create, edit, delete, or modify spreadsheets, worksheets, cells, formulas, sharing settings, permissions, or files.
## 4. Google OAuth Tokens and Connection Management
When a user connects Google Ads or Google Sheets, we may store OAuth access tokens and refresh tokens so the dashboard can refresh reports and synchronize connected data sources.
Google OAuth tokens are stored securely and are used only to access the Google services that the user connected to the dashboard. Access to tokens is restricted to backend systems that need them to perform authorized synchronization.
Users can disconnect Google integrations from the Data Connections section of the dashboard. After a connection is disconnected, the application stops using the related Google OAuth tokens for synchronization.
Users may also revoke access at any time from their Google Account permissions page.
## 5. How We Use Information
We use collected information to:
- Provide marketing reporting and analytics services
- Build and maintain private dashboards
- Monitor advertising performance
- Compare advertising spend with business results
- Troubleshoot data quality and reporting issues
- Maintain security and access control
- Communicate with clients
- Comply with legal and contractual obligations
## 6. Legal Basis for Processing
Depending on the context, we process information based on:
- Performance of a contract
- Legitimate business interests
- Client authorization
- Legal obligations
- Consent, where required
## 7. Who Can Access the Data
Access to dashboard and advertising data is limited to authorized users, such as:
- Internal team members
- Approved contractors
- Client users with project access
- Service providers required to operate the system
- Encryption of Google OAuth tokens at rest
- Restricted backend-only access to OAuth tokens
- Redaction of OAuth tokens, authorization codes, API keys, client secrets, and authorization headers from application logs where technically feasible
- Project-level isolation of connected Google Ads and Google Sheets data
- Ability to disconnect Google integrations from the dashboard
Users only have access to projects where they have been granted permission.
## 8. Data Sharing
We do not sell personal data or advertising data.
We may share data with service providers that help us operate our services, such as hosting providers, analytics systems, automation tools, and cloud infrastructure providers. These providers are used only as necessary to deliver and secure our services.
## Google API Services User Data Policy and Limited Use
Our use and transfer of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
We use Google user data only to provide and improve user-facing reporting and analytics features that are visible in the Targetologist Marketing Dashboard.
We do not sell Google user data.
We do not transfer Google user data to advertising platforms, data brokers, or information resellers.
We do not use Google user data for serving ads, retargeting, personalized advertising, interest-based advertising, creditworthiness evaluation, lending purposes, or unrelated secondary purposes.
We do not allow humans to read Google user data except where necessary to provide support requested by the client, investigate security or abuse issues, comply with applicable law, or perform internal operations using aggregated or authorized data in accordance with this Privacy Policy.
## 9. Data Security
We use technical and organizational measures to protect data, including:
- HTTPS encryption in transit
- Project-level access controls
- Role-based access permissions
- Restricted access to credentials and API keys
- Secure storage practices
- Hashing of external import keys where applicable
Raw external import keys are shown only once when created and are not stored in plain text.
## 10. Data Retention
We retain data only as long as necessary to provide services, maintain historical reporting, comply with legal obligations, and resolve disputes.
Clients may request deletion of their project data by contacting us at admin@targetologist.com.
## 11. Data Deletion Requests
Clients may request that we delete their advertising and reporting data from our systems. We will process such requests within a reasonable timeframe, unless we are required to retain certain information for legal or contractual reasons.
When a client requests deletion of project data, this may include imported Google Ads reporting data, imported Google Sheets CRM/Sales data, and related reporting records stored in the dashboard, subject to legal or contractual retention requirements.
## 12. International Data Transfers
Depending on the tools and infrastructure used, data may be processed in countries outside the user’s country of residence. We take reasonable steps to ensure that data is protected according to applicable privacy requirements.
## 13. Cookies and Similar Technologies
Our website and dashboard may use cookies or similar technologies for basic functionality, analytics, security, and user session management.
## 14. Your Rights
Depending on applicable law, you may have the right to:
- Request access to your data
- Request correction of inaccurate data
- Request deletion of data
- Object to certain processing
- Request restriction of processing
- Request data portability
To exercise these rights, contact us at admin@targetologist.com.
## 15. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
## 16. Contact
If you have questions about this Privacy Policy or how we process data, contact us at:
NIKO D.S. DATA SYSTEMS LLC
MD, KISHNEV, 64 ALBISOARA STREET 93, MD-2005
Email: admin@targetologist.com
